Why restoring the hair’s optimum pH level is essential after hair coloring.

The pH value of hair displays a significant role in the health of the hair and the durability of hair color. Achieving the correct pH balance makes a considerable difference in how long hair color will last. Here is why restoring the hair’s optimum pH level is essential after hair coloring.

To better understand how pH affects the hair and hair color, let’s review the basics. The pH scale is a range from zero to 14, seven being the neutral point. Zero through six is considered the acidic side of the spectrum, and above seven up to 14 is alkaline.

Hair products with a pH value between 4.0 and 5.5 are considered beneficial for the hair and scalp. And help to contract the cuticle layer to better hold on to hair color. Simultaneously, it will help hair appear more vibrant, provide a smooth surface, and give it a healthy appearance.

Virgin hair, natural pH value is acidic, slightly below 4.0. Human Hair is most durable and healthiest when the pH range is from 4.5 up to 5.5. There is a critical issue in using hair color, hair lightener, heat styling, and even using a shampoo with a higher pH value. When we do most of these things to our hair, it disrupts the pH balance, raising it into the alkaline side.
The results are not surprising; the cuticle, the outer layer of the hair—starts to expand, swell, and even lift. The hair’s health and strength are affected, becoming weaker, showing signs of breakage and frizz. In the alkaline state, the scalp’s natural bacteria and oil will potentially cause dandruff, dryness, and sensitivity.

pH balanced—combined with a blend of protein and moisture—determines the hair’s health, strength, and how long hair color will last. Fortunately for us and our color-treated hair, the entire COLURE brand’s foundation is built on proven science that focuses on pH balancing color-treated hair. Also proven excellent for balayage, highlighted, and bleached hair. It’s been our vision and a part of COLURE’s principles since 2007.
The solution to hair’s optimum pH level? Enter the COLURE’s haircare brand. COLURE’s shampoos are pH balanced 5.5, while the conditioners are slightly more acidic at 4.0, a uniquely developed combination that helps keep hair in its perfect pH range. COLURE haircare products have vegan bond-building protein, amino acids, moisture, anti-oxidants with ratios based on different hair types and hair colors’ specific needs. If your hair is damaged, dry, or color-treated-COLURE has the best vegan hair care products that provide unsurpassed results and keep color-treated hair in the healthiest condition with a youthful appearance.