What’s Driving the Demand for Vegan Beauty?

More than ever, health-conscious consumers appear fixated on hair care products free of animal-ingredients, parabens, sulfates, gluten, and anything that seems toxic. Vegan, cruelty-free, natural, organic, are more than buzz words; consumers demand performance when it comes to their products for color-treated hair. In 2020 expect to see more hair care brands go fully vegan due to this increasing demand.

So, what is driving the demand for vegan and organic beauty? First on the list is for health reasons, second is for the protection of animals, and third, many feel disgusted about having animal ingredients in beauty products. Fourth, the concern for the environment is accelerating the demand.

It’s no secret that veganism has moved from niche to mainstream. The majority of vegans are between the ages of 16-34 years; three out of four are females. Don’t think vegan beauty is only for vegans. Approximately 51% of millennials that do not consider themselves to be fully-vegan seek out vegan beauty, food, and lifestyle. The latest research shows the vast majority of Americans are interested in health foods, vegan beauty, and companies with environmental initiatives.

COLURE’s Founder, the CEO, David Paris, recognized this trend back in 1995, working side-by-side with the most respected pioneers of vegan haircare. In the early days, plant-derived vegan ingredients did not have the performance for color-treated and or highlighted hair. Since then, manufacturing has evolved and improved over the years. New technology allowed us to create break-through vegan ingredients with performance to instantly transform dry and damaged color-treated hair to vibrant, healthy, and with a youthful appearance. At COLURE, we strive to produce the highest quality vegan hair care products possible. Visit our salon locator at colurehaircare.com to find a COLURE hair care salon near you.