Why use COLURE violet toning shampoo

If you have color-treated blonde hair or lighten your hair, you will appreciate using COLURE Super Cool Blonde a violet toning shampoo. Using this 100% vegan violet toning shampoo will keep blonde hair color free of unwanted brassiness and yellow tones. Brassiness refers to the unwanted warm yellow tones that show up, especially if you do not take proper care of blonde hair.

Why using a violet toning shampoo is a must-have for brassy blondes. Did you know that violet and yellow are opposites on the color wheel? Which means the violet tone can be used to counteract the warm yellow hue.

When blonde hair goes brassy and looks yellow, using a violet toning shampoo can neutralize the yellow hue. COLURE Super Cool Blonde Shampoo will restore the cool-blonde tone you desire. In addition to hair color chemicals, elements like sun, chlorine, and mineral deposits from the shower water will cause blonde hair color to go yellow and cause brassiness.

Using a violet toning shampoo at home will help maintain your color in between salon visits. At the same time, COLURE Super Cool Blonde shampoo will protect, preserve, and restore your blonde hair to looking healthy and vibrant. Our exclusive Organic Super Complex will restore hair color vibrancy and provide maximum color protection.

Also, brunettes with highlights, balayage, or ombré can benefit from COLURE’s violet toning shampoo. To prevent those warm-yellow brassy tones from showing up.

Using COLURE violet toning shampoo is just like using your regular shampoo. Apply it to wet hair and work it in from top to tips, leave-in for one to five minutes until you reach the desired tone, then rinse thoroughly. Follow up with any COLURE conditioner. Towel blot and apply your favorite COLURE styling product.