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Texture Crème

Lightweight Texture Cream defines, shapes and holds hair while providing maximum color protection. This formula is wax-free and petrolatum-free which leaves hair feeling clean and non-greasy. Fabulous for short or long styles, Texture Crème achieves hair that looks healthier than ever. With the Color Longevity Formula, hair color lasts longer and is more vibrant.
  • Lightweight formula defines, shapes and holds
  • Free from parabens, SD-40 alcohol, petrolatum, perfumes, dyes, irritants and wax
  • Certified organic botanical blend of: Aloe Vera A. Barbadensis, Chamomile Extract (Chamomilla Recutita), Shea Butter (Vitellaria Paradoxa), Mango (Mangifera Indica), Guava (Psidium Guajava)
  • Aromatherapy of Mango and Guava
  • Through the use of Molecular Nanotechnology, the Color Longevity Formula provides the following multi-functional benefits in Texture Crème.
    • Defines shapes and holds with clean non-greasy formula
    • Advanced shine technology
    • Full Spectrum Sun Screen protects from UVA & UVB oxidative damage
    • Thermal protection against heat from blow dryers, flat irons, and curling irons
    • Pure, natural African Shea Butter


Colure True Color Care guarantees color will not fade between color services. The third and final step of this guarantee is to use styling products that do not coat the hair with wax or petrolatum and are water soluble. Texture Crème will not block the color process and breaks down into instant conditioner during the color process for better color take. Use Texture Crème as needed to add definition and separation as well as to shape and hold hair.


Begin with towel-dried or dry hair. This formula is concentrated, so start with a pea size dollop of product, apply to fingers and rub together evenly. Then, work Texture Crème evenly through hair and allow to air dry or blow dry. For long hair, add more crème if desired.
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