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StraightHair BlowDry Crème

Luxurious blow drying crème makes curly or wavy hair smooth with amazing shine. This humidity-resistant formula protects hair against blow-drying and leaves hair healthy with brilliant, glamorous looking color. With the unique Color Longevity Formula, hair color lasts longer and is more vibrant.
  • Used daily with blow dryer to protect hair and to style with less drag
  • Free from parabens, sulfates, alcohol and petrolatum, sodium chloride, hydrocarbons, perfumes, dyes, irritants or wax.
  • Certified Organic Botanical blend of: Aloe Vera A. barbadensis, Roman Chamomile Chamaemelum nobile, Green Tea Camellia sinensis, Mango Mangifera indica, Guava Psidium guajava
  • Aromatherapy of mango and guava
  • Molecular Nanotechnology
    • Color Longevity Formula (breaks down into conditioning agent during color process to enhance color take)
    • Advanced Shine Technology
    • Oxidation protection
    • UV and thermal protection
    • Humidity resistant formula

Recommended

Colure True Color Care guarantees color will not fade between color service. The third and final step for this guarantee is to use styling products that do not coat the hair with wax or petrolatum and are water soluble. StraightHair will not block the color process and breaks down into instant condition during the color process for better color take. Use StraightHair as needed to make curly or wavy hair smooth. Used by itself or combined with other Colure Styling products use StraightHair to protect hair against blow-drying and eliminate hair brush drag.

Directions

Use on towel-dried hair, begin with a quarter size dollop, work crème from roots to ends. Blow-dry and style.
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