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StraightHair BlowDry Crème

StraightHair BlowDry Crème makes curly or wavy hair smooth with amazing shine. This humidity-resistant formula protects hair against blow-drying and leaves hair healthy with radiant shine and vibrant color. With the unique Color Longevity Formula, hair color lasts longer and is more vibrant.
  • Use daily with blow dryer to protect hair, for faster drying and easy styling without brush drag
  • Free from parabens, SD-40 alcohol, petrolatum, perfumes, dyes, irritants and wax
  • Certified organic botanical blend of: Aloe Vera A. Barbadensis, Chamomile Extract (Chamomilla Recutita), Green Tea (Camellia Sinensis), Mango (Mangifera Indica), Guava (Psidium Guajava)
  • Aromatherapy of Green Tea, Mango and Guava
  • Through the use of Molecular Nanotechnology, the Color Longevity Formula provides the following multi-functional benefits in StraighHair BlowDry Crème.
    • Incredible thermal protection formula with no brush drag
    • Advanced shine technology
    • Thermal protection against heat from blow dryers, flat irons, and curling irons
    • Full Spectrum Sun Screen protects from UVA & UVB oxidative damage
    • Humidity resistant formula


Colure True Color Care guarantees color will not fade between color services. The third and final step of this guarantee is to use styling products that do not coat the hair with wax or petrolatum and are water soluble. StraightHair BlowDry Crème will not block the color process and breaks down into instant conditioner during the color process for better color take. Use StraightHair BlowDry Crème as needed to make curly or wavy hair smooth. StraightHair BlowDry Crème can be used by itself or combined with other Colure styling products to protect hair against blow-drying and eliminate hair brush drag.


Towel dry hair, and begin with a quarter size dollop of StraighHair BlowDry Cream into the palms of your hands, then rub hands together evenly to distribute. Work the product from roots to ends. Blow-dry and style.
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