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Richly Moisturize Shampoo

Richly Moisturize Shampoo is a gentle, non-stripping, sulfate-free cleanser and has a pH balance of (5.5), perfect for color treated hair. Enriched with organic botanicals and superb quality vegetable proteins, Richly Moisturize Shampoo doesn’t coat or weigh hair down. It also features the multi-functional benefits of sulfate-free cleansing, super-hydration, detangling, UVA & UVB protection, thermal protection, strengthening and shine all in one.
  • Free from sulfates (sls), parabens, SD-40 alcohol , petrolatum, sodium chloride, perfumes, dyes and irritants
  • Organic botanical blend of: Aloe Vera A. Barbadensis, Chamomile Extract (Chamomilla Recutita), Lavender (Lavandula Augustifolia), Mandarin Orange (Citrus Reticulata), Soy Protein (Glycine Max) and Safflower (Carthamus Tinctorius)
  • Aromatherapy of Lavender and Mandarin Orange
  • Through the use of Molecular Nanotechnology, the Color Longevity Formula provides the following multi-functional benefits in Richly Moisturize Shampoo.
    • Custom blend of six luxurious sodium chloride- free and sulfate-free cleansers
    • Super-hydration that does not weigh down or leave hair flat
    • Instant detangling and smoothing
    • Full Spectrum Sun Screen protects from UVA & UVB oxidative damage
    • Thermal protection against heat from blow dryers, flat irons, and curling irons
    • Repair, Restore and Strengthen with superb quality multi-weight vegetable proteins
    • Advanced Shine Technology
    • Color Longevity Formula with Zero Color Fade technology


Colure True Color Care guarantees color will not fade between color services. Step one of this guarantee is to cleanse the hair using Richly Moisturize Shampoo for two to four weeks prior to your next salon visit and color service. Refrain from using shampoos with sodium chloride and sulfates as they will fade hair color. Additionally, prepare for your color treatment by shampooing (either at home or at the salon) with Richly Moisturize Shampoo immediately prior to your color service – this will help ensure the best color take possible by ridding hair of product build up that can block the color process.

Directions (at home or in salon color pre-treatment)

Prior to shampooing, rinse hair thoroughly with tepid water for about 1 minute. Use Richly Moisturize Shampoo to gently lift off and remove product build up and or residue. Starting with a quarter-size dollop into palms of your hands, then rub hands together evenly to distribute the shampoo. Work Richly Moisturize Shampoo into damp hair from roots to ends. Use pressure from your fingers to push shampoo into the hair shaft. Bring to a lather, then rinse. Repeat for hair with excessive product usage or build up. Follow with Richly Moisturize Conditioner.
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