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FirmHold Styling Gel

FirmHold Styling Gel builds volume and/or creates styles that are moldable and flexible. This versatile formula offers amazing hold and firm support plus fabulous shine with color protection all in one! FirmHold never flakes and remains flexible while strengthening hair and providing thermal protection. FirmHold gives superior shine with maximum color retention. With the unique Color Longevity Formula, hair color lasts longer and is more vibrant.
  • Amazing hold and firm, flexible support
  • Free from parabens, SD-40 alcohol, petrolatum, perfumes, dyes, irritants and wax
  • Certified organic botanical blend of: Aloe Vera A. Barbadensis, Chamomile Extract (Chamomilla Recutita), Mango (Mangifera Indica), Guava (Psidium Guajava)
  • Aromatherapy of Guava and Citrus
  • Through the use of Molecular Nanotechnology, the Color Longevity Formula provides the following multi-functional benefits in FirmHold Styling Gel.
    • Moldable, Flexible Technology
    • Never Flake Formula
    • Builds incredible volume with blow dry and brush
    • Advanced shine technology
    • Thermal protection against heat from blow dryers, flat irons, and curling irons
    • Full Spectrum Sun Screen protects from UVA & UVB oxidative damage
    • Humidity resistant formula


Colure True Color Care guarantees color will not fade between color services. The third and final step of this guarantee is to use styling products that do not coat the hair with wax or petrolatum and are water soluble. FirmHold will not block the color process and breaks down into instant conditioning during the color process for better color take. Use FirmHold as needed for building volume or creating styles that are moldable and flexible.


Towel dry hair, and begin with a dime size dollop of FirmHold Styling Gel into the palms of your hands, then rub hands together evenly to distribute. Work the product through towel-dried hair and style. Air dry for wet look or blow dry to add volume and soft hold.
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