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FirmHold Styling Gel |
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This versatile, FirmHold formula builds volume or creates styles that are moldable and flexible. FirmHold offers amazing hold and firm support plus fabulous shine with color protection all in one! This most advanced technology styling gel never flakes. FirmHold remains flexible while strengthening hair and providing thermal protection. FirmHold gives superior shine with maximum color retention. With the unique Color Longevity Formula hair color lasts longer and is more vibrant.
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- Amazing hold and firm, flexible support
- Free from parabens, sulfates, alcohol and petrolatum, sodium chloride, hydrocarbons, perfumes, dyes, irritants or wax.
- Certified Organic Botanical blend of: Aloe Vera A. barbadensis, Roman Chamomile Chamaemelum nobile, Mango Mangifera indica, Guava Psidium guajava
- Aromatherapy of guava and citrus
- Molecular Nanotechnology
- Color Longevity Formula (breaks down into conditioning agent during color process to enhance color take)
- Advanced Shine Technology
- Oxidation protection
- UV and thermal protection
- Never-Flake formula
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Recommended
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Colure True Color Care guarantees color will not fade between color service. The third and final step for this guarantee is to use styling products that do not coat the hair with wax or petrolatum and are water soluble. FirmHold will not block the color process and breaks down into instant condition during the color process for better color take. Use FirmHold as needed for building volume or creating styles that are moldable and flexible.
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Directions
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Apply a small amount to hands then work through towel-dried hair and style. Air dry for wet look or blow dry to add volume and soft hold.
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