> Try Our New Organic SmoothStraight System
Call Us: (888) 265-8731

Body Volume Shampoo

Body Volume Shampoo is a gentle, non-stripping, sulfate free cleanser with a pH balance of (5.5), perfect for color treated hair. Enriched with organic botanicals, Body Volume Shampoo delivers natural fullness without hair dry-out. It also features multifunctional benefits of sulfate free cleansing, body, volume, extreme lightweight hydration, detangling, UVA & UVB protection, thermal protection, strengthening and shine all in one.
  • Free from sulfates (sls), parabens, SD-40 alcohol, petrolatum, sodium chloride, perfumes, dyes and irritants
  • Certified organic botanical blend of: Aloe Vera A. Barbadensis, Chamomile Extract (Chamomilla Recutita), Mango (Mangifera Indica), Soy Protein(Glycine Max), Safflower (Carthamus Tinctorius), Guava (Psidium Guajava)
  • Aromatherapy of Mango and Guava
  • Through the use of Molecular Nanotechnology, the Color Longevity Formula provides the following multi-functional benefits in Body Volume Shampoo.
    • Custom blend of six luxurious sodium chloride-free and sulfate-free cleansers
    • Natural full body and volume
    • Extreme lightweight hydration to ensure fullness without hair dry-out
    • Instant detangling and smoothing
    • Full Spectrum Sun Screen protects from UVA & UVB oxidative damage
    • Thermal protection against heat from blow dryers, flat irons, and curling irons
    • Repair, Restore and Strengthen with superb quality multi-weight vegetable proteins
    • Advanced Shine Technology
    • Color Longevity Formula with Zero Color Fade technology


Colure True Color Care guarantees color will not fade between color services. Step one of this guarantee is to cleanse the hair using Body Volume Shampoo for two to four weeks prior to your next salon visit and color service. Refrain from using shampoos with sodium chloride and sulfates as they will fade hair color. Additionally, prepare for your color treatment by shampooing (either at home or at the salon) with Body Volume Shampoo immediately prior to your color service - this will help ensure the best color take possible by ridding hair of product build up that can block the color process.

Directions (at home or in salon color pre-treatment)

Prior to shampooing, rinse hair thoroughly with tepid water for about 1 minute. Use Body Volume Shampoo to gently lift off and remove product build up and or residue. Starting with a quarter-size dollop into palms of your hands, then rub hands together evenly to distribute the shampoo. Work Body Volume Shampoo into damp hair from roots to ends. Use pressure from your fingers to push shampoo into the hair shaft. Bring to a lather, then rinse. Repeat for hair with excessive product usage or build up. Follow with Body Volume Conditioner.
Home Company Products Education Store Contact Press Room VIP Section
Copyright 2013 Colure True Color Care. All rights reserved.