Why COLURE Hair Care?

We were one of the first pioneers of vegan and organic color care products, the first. COLURE True Color Care™ is specially formulated for color-treated hair to deliver Zero Color Fade™ results in between salon visits. For more than a decade every bottle purchased by our customers has supported certified organic farmers, certified organic agriculture and certified organic businesses including people for the ethical treatment of animals all striving to help make the world a better place.

Formulating luxury performance hair products that are 100% vegan and made with certified organic ingredients is quite an art. COLURE True Color Care products contain multi-weight vegan protein and amino acids that mimic natural hair and are low acidic hair products that are pH balanced for hair and the skin. Our Organic Super Complex is one of a kind, boosting hair color vibrancy and longevity using certified organic ingredients such as Aloe Vera, Chamomile Extract, Green Tea Extract, Jojoba Oil, Avocado Oil and Argan Oil.

Now there’s a ‘smart new take’ on color-treated hair when it comes to hair color care, a style that is youthful looking and color that no longer fades in-between salon visits.Today, the choice is clear for a luxury, performance hair color care. Prepare the canvas first and then preserve and protect the original color. The COLURE collection of hair color care is vegan, cruelty-free, organic and free of sulfates, parabens, perfumes, dyes, petrolatum, wheat, and soy. COLURE’s Zero Color Fade Technology uses advanced ingredient technology to leave the integrity of the intended color illustrious and fashion-rich with absolutely no color fading or brassiness.